In the beginning, there was the Swatch, the revolutionary watch made in Switzerland, and born in 1983 that would conquer the world. It embodied a new generation: a multicolored watch, affordable for all, precise and made of plastic. A Swiss watch made of plastic? Yes! Today, the great Swatch story goes back to its roots with the Color Codes and its 20 versions, including 10 shiny and 10 matte styles. And because Swatch equals creation, don’t miss the 6 Swatch Art Specials watches designed by graphic artists Gary Card, David Benedek and Carrie Munden. They are now available exclusively through colette.
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